English For Marketing & Advertising 2
EDGE Code
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EDGE II F
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Term
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Summer
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Class Times
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Weds Period 5 & Fri Period 5
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Instructor
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Rangott
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Description
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The main goal of this course is to provide the relevant vocabulary and expressions for students who are considering a career in marketing and advertising. Vocabulary based on branding, market research, advertising rates, direct marketing and public relations will be taught in conjunction with topics related to finding customers, marketing strategies and analyzing and creating advertising campaigns.
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Schedule
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Homework
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Students will be expected to study a minimum of ten self-selected words of vocabulary per week using the techniques discussed in class, which will be tested weekly. Regular review of lessons is strongly advised.
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Materials
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S. Gore (2007) “English for Marketing and Advertising”. Oxford University Press.
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Grading
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Vocabulary: 30%
3 x in-class task-based assessments: 20% each (60%) Participation and Attendance: 10% |