English For Marketing & Advertising 1

EDGE Code
EDGE I F
Term
Spring
Class Time
Weds Period 5 & Fri Period 5
Instructor
Rangott
Description
The main goal of this course is to provide the relevant vocabulary and expressions for students who are considering a career in marketing and advertising. Vocabulary based on branding, market research, advertising rates, direct marketing and public relations will be taught in conjunction with topics related to finding customers, marketing strategies and analyzing and creating advertising campaigns.
Schedule
  • ​Class 1. Class orientation. 
  • Class 2. What is M&A? Jobs and Responsibilities. Matching C.Vs to jobs. Unit 1. Vocabulary Quiz 1 (VQ1).
  • Class 3. Corporate identities. Logos and Branding. Unit 1.
  • Class 4. Market research. Types of questions, surveys. Unit 2. VQ 2.
  • Class 5. Data collection. Methodology and context. Unit 2.
  • Class 6. Survey peer-review. On-line input. VQ3.
  • Class 7. Tabulating, interpreting and reporting results. Graphs, paragraph writing. 
  • Class 8. Informal presentation of survey results (Assessment 1) VQ4.
  • Class 9. Marketing Mix. The four Ps of marketing. Unit 3.
  • Class 10.Pricing and positioning strategies. Responding to emails. Unit 3. VQ5
  • Class 11. Formal English emails. 1st draft of Assessment 2.
  • Class 12. Assessment 2 Peer edit. VQ6
  • Class 13. Final essay, writing and peer edit.
  • Class 14. Final group presentations.
Homework
Students will be expected to study a minimum of ten self-selected words of vocabulary per week using the techniques discussed in class, which will be tested weekly. Regular review of lessons is strongly advised.
Materials
S. Gore (2007) “English for Marketing and Advertising”. Oxford University Press.
Grading
Vocabulary: 15%
3 x in-class task-based assessments: 25% each (75%)
Participation and attendance: 10%