English For Marketing & Advertising 2

EDGE Code
EDGE II F
Term
Summer
Class Times
 Weds Period 5 & Fri Period 5
Instructor
Rangott
Description
The main goal of this course is to provide the relevant vocabulary and expressions for students who are considering a career in marketing and advertising. Vocabulary based on branding, market research, advertising rates, direct marketing and public relations will be taught in conjunction with topics related to finding customers, marketing strategies and analyzing and creating advertising campaigns.
Schedule
  • ​Class 1. Class Orientation. Create your own Invention. Marketing Vocab.
  • Class 2. Describing a Product or a Service. Vocabulary quiz Practice.  (VQ1).
  • Class 3. Technology and Inventions. Describing Products and Ideas. Google Glass.
  • Class 4. Product Pitch Case Study. VQ2.
  • Class 5. Writing and Preparing a Sales Pitch.
  • Class 6. Task-based assessment 1. Product Pitch. VQ3.
  • Class 7. Sigmund Freud and Unlocking Unconscious Desires.
  • Class 8. Edward Bernays and Public Persuasion. VQ4.
  • Class 9. Textual Analysis, Focus Groups and VALS.
  • Class 10. Comparing Japanese and Western Advertising Campaigns VQ5.
  • Class 11. Public Relations. 
  • Class 12. Websites as Marketing Tools. Unit 6. VQ6.
  • Class 13. Effective Press Releases. 
  • Class 14. Task-based assessment. Press Release. VQ7.
Homework
Students will be expected to study a minimum of ten self-selected words of vocabulary per week using the techniques discussed in class, which will be tested weekly. Regular review of lessons is strongly advised.
Materials
S. Gore (2007) “English for Marketing and Advertising”. Oxford University Press.
Grading
Vocabulary: 30%
3 x in-class task-based assessments: 20% each (60%)
Participation and Attendance: 10%